Don Morrison's Profit Process™ helped us build the value of Norfield Industries. We have had Morrison conduct several of the events in The Profit Process™ for our senior management team and the results always exceeded our expectations. I now see profits as the key to enhancing the value of our business.

—Bruce Norlie, President
Norfield Industries

The Perfect-Fit-Customer analysis from Don Morrison's Profit Process™ showed us which of our customers were profitable and which customers we needed to re-evaluate. The analysis and follow-up action allowed us to have all clients make a significant contribution to our profitability. We now have a way to profile prospects and determine the fit. It's actually improved, not just our profits, but our value as an agency.

—Dave Mering
Mering-Carson Advertising

Don Morrison showed me new ways of viewing our operations and connecting them to our financial results in the 3-Day MBA™ program. We then had him conduct the Customer Advisory Board and the Strategic Planning Day for our management team. A new Mission Statement defining what we do was derived from the feedback from the Customer Advisory Board.

Both events gave us a new perspective on how we create value for our customers-and prosperity for ourselves.

I couldn't have done this myself. Don's value is his ability to have us step back and gain perspective on our place as a premium service provider in the paving business.

—Steve Biondi
Biondi Paving, Inc.

The Difference Between Profits and Value

What are you going to do with the business and how can you pass it on?

"You've built a profitable business. You and your spouse rarely take vacations but, when you do, you enjoy a lavish one. The golf membership is great, even if the game isn't as great as you'd like-because you don't have time for it. When you started out in business, those first ten years were a kick, an adventure. Juices were flowing. But then the next ten years found you settling in, right?

And now you are in your 40s or 50s or 60s. The spouse wants more time off. The kids are entering adulthood. The adventure is, well, not as fun. Your energy level is down while competitive pressures and costs are up. And that notion of a nice retirement brings more anxious thoughts than hopeful ones. What are you going to do with the business and how can you pass it on?

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Build Your Company's LEGACY...Build Your Company's VALUE...

...a profitable business is not the same as a business with value.

More so, can you even pass it on? When you leave the business, who will run it? Who can run it? Without you, can the business operate at all, because if it cannot, then your profitable business has no value. That is the difference between profits and valuation. The confusion is arises between profit and value because just making a profit is not enough. Sometime I tell potential clients "You've got the worst job in the world because you're the only one that knows how to do it and you can't afford a replacement."

No owner of a small business wakes up in the morning and says, "I want to build my company's value." You haven't either, right? What you and all the others say to yourself as you shower is, "I need to get in more revenue and profit. How can I get more money?"


What Is Your Road Map to Freedom?


Produce the RESULTS you want, turning your business from a profitable one, to a VALUE-centered one.



The reality is - a profitable business is not the same as a business with value. A business may be profitable but have little value because all of the so-called-profits are used by the owner for living costs. To build real value you must develop significant profits from your business in excess of your needs. You can retire on a business that has built significant value. Your children can inherit a business with value. Most small business owners don't realize ... until it's too late that while their business is profitable, it has little value.

My name is Don Morrison.

I didn't come to that realization at Stanford University in any of my MBA courses. I didn't learn that acquiring my CPA or CMA certificates. I learned it from dozens of clients, all owners of small businesses. All kinds of very different businesses. All different, but I found the same patterns of anxiety and struggle in each one of those small businesses.

As I saw those same patterns, it dawned on me that small, privately owned family businesses pass through distinct stages of life, much as a person grows from infancy to old age. And each stage was a special realization or event Actually, 12 distinct events. I developed these experiential learning events for my clients. I delivered them in person to the owners and management teams that I worked with. I've offered them as consulting engagements to others who were not my regular clients. As word of these events has spread, there has been a request for the information in a "do-it-yourself" format for small businesses everywhere.


Better than the Harvard Business School Executive Program.

—R. Bergstrom

Your business. Your life. Your choice.

As a small business owner, you can learn these events the hard way, watching as you reach your 50s or 60s and wondering how you will ever retire on the business you built-and wondering if it will be enough. Or you can guide yourself through the events with help, like walking down the path of your business life with a guide to avoiding getting stuck or worse... Your business. Your life. Your choice.

The workshop opened my eyes to the fallacy of focusing on sales vs. margin improvement, ROI and cash flow.

—B. Norlie
These events are not about taking a course at your local community college. This isn't about going to a bookstore and loading up on business self-help tomes. This is experiential - you have to live these events in your business. You have to make these events happen on-site with your team. Doing so will help you avoid the ultimate experiential event: a business failure. You don't know what it's like to fail in business until you do it, just like you don't know what divorce is until it happens and you don't know what it's like to lose a parent until it happens. You don't want that kind of experiential event.

My policy with every event is the same. When I consulted in person, I never cashed a check until the client said, "Ya, this is helping. Please cash my check." A 100% refund policy from a consultant is very rare. In my years of consulting, only one client asked for a refund. It's the same with your purchase. If you use The Profit Process™ at your business with your staff and you conclude it's not working, call me. I'll walk you through it. If you are still not satisfied, same refund policy as if I consulted on-site.


Learn How to Pass the Torch

From The Profit Process™...

Dave was the archetypal inventor/entrepreneur. He could create anything from a pile of steel scrap and an acetylene torch. Over 25 years he started several businesses, all built around his creativity and skill with steel and machinery. But as a business manager he had difficulty balancing creativity and management...

The best business class I have ever taken. A mini-MBA.

—J. Mikles
I'm in the process of converting the materials from my consulting presentations to a "do-it-yourself" program that you can download from this website. The 12 events will be available on this website over the coming year-2007. Right now I invite you to download my free 26-Page Big Picture Overview of The Profit Process™. The technology that you will need to do this is just your personal computer. Each of the events will consist of two files that you will download. One, a puff file to read and an MP3 audio file to listen to. You may keep these files on your PC or print out the pdf file for a binder and transfer the MP3 file to your iPod or other player. Again, your choice.

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Don Morrison contends that the creation of wealth comes from a playful combination of creativity, intuition, measurement and action. Download the FREE Overview and learn more....Fill out the convenient form below and we'll email you a copy right away.